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Inside the Minds: The Franchise Business is an authoritative, insider’s perspective on the issues surrounding purchasing and operating a successful franchise, the characteristics and capabilities of the successful franchisee, and the future of the industry. Featuring founders, CEOs, and presidents, all representing some of the nation’s leading franchises, this book provides a broad, yet comprehensive overview of the franchise business, discussing key strategies for success. From the steps involved in deciding on the right franchise to pur-chase to crucial strategies for increasing sales and revenue, these authors articulate the finer points around the franchise business now, and what will hold true into the future. With a range of industry niches represented and a wealth of useful sample agreements, The Franchise Business combines industry expertise with business savvy into an indispensable resource for both franchisors and franchisees alike. Chapters include: 1.) Joy Flora, President, and Don Slifer, Vice President of Market Expansion, Merry Maids, “Making the Right Franchising Decision: A Brief Introduction” 2.) Blake K. Smith, Founder & President, Christmas Decor, Inc., “Franchise Success, Step by Step” 3.) Paul R. Hogan, Founder & President, Home Instead Senior Care, “The Franchise Business: Is A Franchise for You?” 4.) William D. McIntyre, President & CEO, Allegra Network LLC, “Be In Business for Yourself, Not By Yourself” 5.) Jim Carpenter, Founder & CEO, Wild Birds Unlimited, Inc., “Choose the Right Franchise for You, and Then Operate It With Passion!” 6.) David L. Haglund, Founder & President, Kitchen Tune-Up, “Taking Advantage of the Many Opportunities Offered By Franchising” 7.) Reneé Lyle Poehlman, President, American Poolplayers Association, Inc., “Defining and Achieving Success As A Franchise” 8.) Greg Muzzillo, Founder & CEO, Proforma, “Make Sure You’re Getting Into The Right Business”

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The only single volume guide to the major components of intellectual property published by the American Bar Association.

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Create bold web content and build a loyal customer base online

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a “voice,” including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

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Buying a franchise business can be an exciting and profitable decision. It can also become a nightmare if you select the wrong one. In “My Top Ten Mistakes in Buying My Franchise Business” author and former franchise business owner Frank Burmesch openly shares the mistakes that he made, the consequences that resulted, and the lessons that he learned so that you can do it right the first time.

Also includes Ten Steps to Buying a Franchise Business. This ten step guide has been prepared by someone who has been through the process and is willing to tell you what the sales people won’t.

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This new, definitive guide provides clear, concise explanations of the issuesinvolved in finding, buying and ultimately operating and growing a successfulfranchise business.

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Franchising is one of the fastest growing business segments today. There are literally thousands of choices, and they can either make you rich or break your bank. The Better Business Bureau’s Buying a Franchise: Insider’s Guide to Success guides you through every step of picking a franchise that will be successful and make money. Experts from the BBB tell you how to recognize a reputable franchise, what questions to ask about fees, what you need to watch out for in the franchise agreement, which pitfalls to avoid, and the best resources to use when purchasing a franchise.

The book is packed with essential information including:
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* Negotiating Strategies: Negotiate the best franchise agreement terms
* Red Flags & Warning Signs: Expert advice on avoiding rip offs
* Worksheets and Checklists: Guide you through every step

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